smarterVENUES has various football advertising options in and around Barnsley Football Club's Oakwell Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Oakwell Stadium.


We're able to get you in front of groups of fans via our Concourse TV system (where we have two advertising formats, the Main Panel and Banner) and concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


Barnsley Football Club, aka the Tykes. Founded in 1887, under the name Barnsely St. Peter’s. The club changed their name ten years later.

The Tykes has played at their home ground Oakwell, since 1888. The name of the ground originated from the site of a well and an oak tree.

The club originally played in blue, but was converted to red and white in 1904.

The Tykes are currently in League One of the English football league, they have an all seated ground with a capacity of 23,009.

The West Stand is the only original part of the Oakwell Stadium left standing; however, it was made all-seater in 1995. The stand is made up of two tiers, with only the upper tier covered. The West Stand remains a popular vantage point for many fans.
The East Stand is a two-tier development, completed in 1993. Funded in part by the football trust, the stand has a capacity of 7,492 and replaced a large covered terrace known as the Brewery Stand.

With a capacity of 4,508, the CK Beckett Stand is a large covered single-tier seating area behind the goal and traditionally houses the more vocal Barnsley supporters.

The North Stand is the most recent addition to Oakwell Stadium and is a large, covered, single-tiered seating area with a capacity of 6,257 spectators. This stand is generally reserved for away supporters.

Barnsley fans consider their biggest rivals to be Sheffield Wednesday, Sheffield United and Leeds United.

The club won the FA Cup in 1912, winning 1-0 against West Bromich Albion. This was the first and only time in the club’s history.

In the 1996-97 season Barnsley gained automatic promotion to the Premier League. The club lasted one season in the Premier League.

Average attendance 12,526
12 month aggregated audience 150,312
First game 03/08/19
Last game02/05/2020
Number of games guaranteed in season 23
EFL Championship

FormatNumber of panels
A3 Panels45
6 Sheet 12