smarterVENUES has various football advertising options in and around Birmingham City Football Club's St Andrew's. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at St Andrew's.


If you want huge impact advertising than giant screens are the format for you. At Birmingham City Football Club we have a giant screen over looking the pitch and ads plays before, during half time and after the game. Giant screens are actionable, noticiable and hit big numbers with the audience, making them great for all kinds of advertising.


Birmingham City Football Club, aka the Blues. Formed in 1875, as Small Heath Alliance, becoming Small Heath in 1888, Birmingham in 1905, and Birmingham City in 1943. They have a long-standing and fierce rivalry with Aston Villa, the club’s nearest neighbours.

The Blues competes in the EFL Championship, the second tier of English football. The blues, named after the colour of their kit. St Andrews has been their home ground since1906. It is an all-seatier stadium with capacity of 29,409.

The stadium has been the venue for England international football matches at all levels below the Senior National Team. It has played host to events, including rugby union, boxing, and more recently, music concerts.

The stadium has four stands. The Main Stand, renamed the Garrison Lane Stand from 2011, is a free-standing structure on the north side of the playing area. From the 2009–10 season, the Railway Stand was renamed the Gil Merrick Stand, in honour of the club's appearance record-holder and former manager. The Kop Stand and the Tilton Road Stand, opened in 1994, to form a continuous L-shaped single-tier stand.

The Kop seating includes the directors' box and a row of executive boxes. Within the stand are a number of function rooms and hospitality areas, and there are electronic perimeter advertising boards in front. The club won the League Cup in 1963. They later won the League Cup again in 2011.

The fans' anthem, “keep right on to the end of the road” was first adopted during the 1956 FA Cup campaign. The Blue’s squad sang the song in “full voice” to calm the nerves. The Blue’s have sung this song for more than 60 years. The club’s current badge was designed in 1972, by a fan that won a competition in a local newspaper.

Average attendance 22,483
12 month aggregated audience 517,109
First game 03/08/19
Last game02/05/2020
Number of games guaranteed in season 23
EFL Championship

FormatNumber of panels
Giant ScreenYES