smarterVENUES has various football advertising options in and around Southampton Football Club's St. Mary's Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at St Mary's.


We're able to get you in front of groups of fans via our Concourse TV system (where we have two advertising formats, the Main Panel and Banner) and concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


BRISTOL ROVERS aka The Pirates, or The Gas. Formed in 1883 as The Black Arabs FC, changing name to Bristol Rovers in 1899. For the majority of their history, Bristol Rovers have played their home games at the Eastville Stadium where they remained for a period of 89 years. They moved to Bath for ten years, before returning to Bristol in 1996.

The Pirates currently play in League One, the third tier of English football League.

The Pirates get their name from the Maritime history of Bristol, and The Gas due to the fact the club was next to a gas works in their former home. A pirate features on both the club badge and the badge of the supporters club, reflecting the club nickname of The Pirates.

The club now plays at the Memorial Stadium Horfield, Bristol, with a capacity of 12,296 (3,000 seated).

In 1996, Bristol Rovers moved in as tenants of the Memorial Stadium, and then entered into joint ownership with the Bristol Rugby Club. After two years Rovers were able to buy the Rugby club’s shares. The Rugby club finally left the stadium in 2013.

In 2005 a roof was added to the ClubhouseTerrace. This was paid for by Bristol Rovers supporters’ efforts. New stands were also put up at the south and southwest of the ground.

The stadium is also used for the rugby varsity between the city’s two universities. In 2013 the stadium was used for the Rugby League World Cup and in 2015 Gloucester Rugby used the ground for two pre-season friendlies.

In August 2017 following the takeover of the club by the Al-Qadi family, the club announced it would explore redeveloping the Memorial Stadium.

The club’s main rivals are city neighbours Bristol Rovers with whom they contest the Bristol Derby.

The song, which is synonymous with Rovers, is “Goodnight Irene”. Opinions differ as to how this came about but it is thought to have become popular in the 1950s when a version of the song was in the British charts.

Average attendance 8,380
12 month aggregated audience 192,740
First game 03/08/2019
Last game03/05/2020
Number of games guaranteed in season 23
EFL League One

FormatNumber of panels
A3 Panels40
6 Sheet 16