smarterVENUES has various football advertising options in and around Burnley Football Club's Turf Moor. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Turf Moor.


We're able to get you in front of groups of fans  concourse 6 Sheet advertising posters. This give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


Burnley Football Club, aka The Clarets were founded 1882. The team originally played their games at Calder Vale, until they were invited by the town’s cricket club to move to their current ground, Turf Moor in 1883. The cricket club is still uniquely situated next to the stadium.

Burnley are one of the twelve founding members of the Football League which was established in 1888. The club currently plays in the Premier League. The team got their nickname, The Clarets, from the dominant colour of their home shirts.

Turf Moor is the longest continuously used ground of any of the 49 teams which have played in the Premiership.

The stadium, which is situated on Harry Potts Way, and was named after the club’s longest serving Manager, has an official all-seated capacity of 21,401 - which is approximately one seat for every three inhabitants of the town, no other league team has such a high ratio.

The two newest stands, the James Hargreaves Stand and the Jimmy McIlroy Stand, both have two tiers, while the Bob Lord and David Fishwick are both single-tiered. The largest is the James Hargreaves Stand, which opened in 1996. The stand can accommodate 8,704 spectators. In the space between the upper and lower tiers of the James Hargreaves Stand there is a corporate area, which apart from being used for match day hospitality is used for functions and events.

Burnley saw FA Cup triumph in 1914, with a 1-0 win over Liverpool just months before the First World War. The Claret’s enjoyed a remarkable unbeaten run of 30 league matches during the season of 1920-21 and won the First Division title. This record stood for over 80 years until it was beaten by Arsenal in 2003/04.

By the late 1950’s and early 1960’s the Claret and Blue Army had become dominant in the domestic game, claiming the First Division title again in the 1959-60 season. The club’s emblem is based on the town’s crest.

Average attendance 20,534
12 month aggregated audience 390,146
First game 03/08/19
Last game17/05/2020
Number of games guaranteed in season 19
Premier League

FormatNumber of panels
A3 Panels60
6 Sheet 7