smarterVENUES has various football advertising options in and around Cambridge United Abbey Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Abbey Stadium.


We're able to get you in front of groups of fans via  concourse 6 Sheet advertising posters. Our 6 sheets give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


Cambridge United Football Club, known as United or, The U’s was founded in 1912, originally as Abbey United, and took the Cambridge name in 1951, after becoming professional in 1949.

United are currently in League two, which is the fourth tier of the English Football League.

Before opening the Abbey in 1932, United had played matches at a number of venues around the city. The club moved to Parker’s Piece, at the start of the 1931-32 season. Despite the special significance of Parker’s Piece being the first place where the Cambridge Rules were played, the lack of spectator capacity meant the club moved to the Abbey stadium the same year.

Abbey Stadium has a current capacity of 8,127 (4,376 seated). The club have plans to expand the ground further.

The stadium is made up of four stands: The main stand is a single-tier all-seater stand that runs the length of the east side of the pitch, which includes the family area. The Habbin Stand is a single-tier, all terraced stand. The North Terrace (Newmarket Road End) is a single-tier, all terraced stand that runs three-quarters of one end of the pitch. The Marston’s Smooth South Stand is a single-tier, all-seater stand, opened in 2002.

The stadium’s frontage was refurbished in 2007. This involved recladding portacabins that serve as Cambridge United offices and general maintenance of the stadium’s car park. The following year the rear wall of the Newmarket Road End was redecorated with an “Amber Army” motif, a term for the club’s supporters.

The club had close links with Cambridge Regional College; a team that operated as a de facto reserve team between 2006 and 2014.The Cambridge United Community Trust perform a lot of charity work in the local community.
During their time in the Conference, attendances at the Abbey were amongst the highest in the league.

Average attendance 4,338
12 month aggregated audience 99,774
First game 03/08/2019
Last game25/04/2020
Number of games guaranteed in season 23
EFL League Two

FormatNumber of panels
A3 Panels55
6 Sheet 12