smarterVENUES has various football advertising options in and around Cardiff City Football Club Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Cardiff City Stadium.


We're able to get you in front of groups of fans via our Concourse TV system (where we have two advertising formats, the Main Panel and Banner) and concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


If you want huge impact advertising than giant screens are the format for you. At Cardiff City Football Club we have a giant screen over looking the pitch and ads plays before, during half time and after the game. Giant screens are actionable, noticiable and hit big numbers with the audience, making them great for all kinds of advertising.


Cardiff City Football Club aka The Bluebirds were formed in 1899. They are one of only three teams from Wales who currently play in the top four levels of the English Football League, along with local rivals Swansea City and Newport County. Cardiff is currently in the Premier league, the top tier of English football, for the 2018/19 season.

The club was original named Riverside A.F.C. - Changing their name to Cardiff City in 1908. The Bluebirds joined the English Football League in 1920.

The team has played in their home colours of blue and white since 1908, which gave them their nickname “The Bluebirds”.

The Bluebirds won the FA Cup in 1927, beating Arsenal 1-0 and they remain the only non-English side to have won the Cup. In 1971 they enjoyed a UEFA Cup winners quarter-final 1-0 win over the mighty Real Madrid, which is cited by many fans as their most famous win.

The club’s first permanent ground, Ninian Park, opened in 1910. They remained there for 99 years until the club moved to the new Cardiff City Stadium in 2009.

This stadium is used for the Wales National football team and is the second biggest in Wales. Three of the four stands at the Cardiff City Stadium would keep the names used at Ninian Park – the Grange End, the Canton Stand and the Grandstand. The new fourth stand is called the Ninian Stand.

It is currently an all–seater stadium with a capacity of 33,280.

The Cardiff City Stadium has been used for rugby games for the Cardiff Blues, and for the 2010-11 Amlin Challenge Cup. It has also been used as a concert venue. Elton John is due to perform at the stadium in June 2019.

Average attendance 31,407
12 month aggregated audience 722,361
First game 27/07/2019
Last game12/05/2020
Number of games guaranteed in season 23
EFL Championship

FormatNumber of panels
A3 Panels68
6 Sheet 12
Giant ScreenYES