smarterVENUES has various football advertising options in and around Charlton Athletic Football Club Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Charlton Athletic Stadium.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


If you want huge impact advertising than giant screens are the format for you. At Charlton Athletic Football Club we have a giant screen over looking the pitch and ads plays before, during half time and after the game. Giant screens are actionable, noticiable and hit big numbers with the audience, making them great for all kinds of advertising.


Charlton Athletic Football Club aka The Addicks, or Red Robins. Founded in 1905, when a number of youth clubs in South-East London combined, to form Charlton Athletic.

The most likely origin of the Addicks nickname is from a local fishmonger, Arthur "Ikey" Bryan, who rewarded the team with meals of haddock and chips. A cartoon, from1908, calls the team the Haddocks. By 1910, the name had changed to Addicks.

After the end of the First World War, a chalk quarry known as the Swamps was used for the club’s new ground, and this then became The Valley.

During the 1940’s the club had one of the largest support bases in the country, and in 1947 the club won the FA Cup.

The Addicks did spend seven years ground sharing, at Crystal Palace and West Ham between 1985 and 1992. Since the return to The Valley, three sides of the ground have been completely redeveloped with plans to develop further in the future.

The Valley is currently an all-seater stadium with a capacity of 27,111.

The Valley's North Stand is known by locals as "The Covered End" to this day and is where the more vocal fans gather. The stand also houses restaurants and executive suites.

The West Stand has the largest capacity, and is two-tiered. This also houses the club’s offices, director’s box, boardroom and the commercial centre. There are many conferencing rooms in this stand, which are used for official and community events.

The East Stand consists of a single tier of seats and houses the executive boxes. The Jimmy Seed Stand (South Stand) is the oldest part of the ground, and hosts the away fans.

In 2004 the Unity Cup was held at the Valley with Nigeria winning the competition.

The Addicks are currently in League One, the third tier of English football.

In the long-running BBC sitcom Only Fools And Horses, Rodney ‘Charlton’Trotter, is named after the Club.

Average attendance 14,944
12 month aggregated audience 343,712
First game 03/08/19
Last game25/04/2020
Number of games guaranteed in season 23
EFL Championship

FormatNumber of panels
A3 Panels172
Giant ScreenYES