smarterVENUES has various football advertising options in and around Cheltenham Town Football Club The Jonny-Rocks Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at The Jonny-Rocks Stadium.


We're able to get you in front of groups of fans via our concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


If you want huge impact advertising than giant screens are the format for you. At Cardiff City Football Club we have a giant screen over looking the pitch and ads plays before, during half time and after the game. Giant screens are actionable, noticiable and hit big numbers with the audience, making them great for all kinds of advertising.


Cheltenham Town Football Club aka The Robins, formed in 1887 by a local teacher. The club plays at Whaddon Road, on the site of what was the Berkeley Hunt kennels. The stadium was built in 1927 by the Cheltenham Original Brewery and has been the club’s home since 1932.

Cheltenham won the 1998 FA Trophy Final, and then secured promotion into the Football League for the first time, after winning the Conference title in 1998–99.

The Stadium is now known as the Jonny-Rocks Stadium for sponsorship reasons, and is currently a mixture of standing and seating, and has a capacity of 7,066.

The ground is made up of 4 stands: The Hazelwoods Stand is an all-seater stand behind one of the goals, and it is designated for away fans. The Colin Farmer Stand, is an all-seater stand and is home to vocal supporters.

The Jelf Stand (Main Stand) is a mixture of terracing and seating. This runs down the side of the pitch. It contains the hospitality, directors and press boxes. It also includes a family section.

During the 2005–06 season, a small electronic scoreboard was installed.

In 2015, after Bryan Jacob, a lifelong supporter, gave the club's supporters trust £222,000 in his will, members voted to use the money to accept a long-standing offer from the club for a permanent seat on its board of directors. Football fan Clive Gowing was subsequently elected.
The stadium has been used for International games, most recently the England U16 in 2011. The ground is also used as the venue for many local league and youth cup finals.

Average attendance 3,134
12 month aggregated audience 72,082
First game 03/08/19
Last game25/04/2020
Number of games guaranteed in season 23
EFL League Two

FormatNumber of panels
A3 Panels40
6 Sheet 14
Giant ScreenYES