smarterVENUES has various football advertising options in and around Chesterfield Football Club's Proact Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Proact Stadium.


We're able to get you in front of groups of fans via our  concourse 6 Sheet advertising posters. 6 Sheets give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds



Chesterfield Football Club aka The Spireites. Founded in 1867, and again in 1919 after liquidation in 1915, by Chesterfield Borough Council. The club currently play in the National League, the fifth tier of the English Football League. The Spireites have played at the Proact Stadium since 2010, having moved from their historic home of Saltergate.

The stadium was originally called the B2net Staduim and cost £13 Million to build. In 2012, it was announced that the Stadium was to be renamed the Proact Stadium. The stadium has an all-seating capacity of 10,400.

The stadium has four stands. The Main stand is the VanYard Stand. This is the west stand and it has a curved roof and a capacity of 3,144 seats. The stand includes conference rooms, and other function rooms and is where the majority of the club’s non-footballing revenue is generated.

The Karen Child Stand (South) is located behind the goal and is the area where home supporters create the atmosphere. The stand is sponsored by supporter Karen Child-Smith, who won the National Lottery in 2007. The Rubicon Print Stand is the north stand, where away supporters are primarily housed.

The Spencers Solicitors Stand is the East stand, and like the Main stand, has a curved roof. It has attached to the stand a Hub, which is a multi-purpose community area for all ages, including a soft play area for youngsters, a therapy pool and gym.

A memorial garden was also opened in 2014. It was build by the Supporters’ club, and is maintained by the Chesterfield FC Community Trust. It is intended as a memorial to fans and players. It also acts as a war memorial.

The stadium has been chosen to stage England U19 and U21 fixtures and hosts numerous non-footballing functions, from weddings to pop concerts.

Average attendance 4,504
12 month aggregated audience 103,592
First game 03/08/2019
Last game25/04/2020
Number of games guaranteed in season 23
EFL National League

FormatNumber of panels
A3 Panels176
6 Sheet 4
Giant ScreenYES