Our stadiums are a second home for many of our fans. In fact, for some of them the home ground is more important to them than their actual home! We therefore provide a unique advertising environment for our customers, just think how much more powerful a message is in a place that people love going to (sorry roadside posters but we think our fans' positive mindset is way better compared to your 'I'm sitting in traffic' mindset).
At Smarter Venues we know our audience, how they move around the ground and we know (through ticket sales) how many people see your advertisement. This gives us, we think, the most accountable audience in OOH (Out Of Home) - I mean how much more accurate and accountable can we be?
Amateur Team Changing Rooms:
Our posters inside amateur sports club changing rooms are perfect for talking to men who care about sport so much that they pay to play it. It naturally delivers a slightly younger average age than our stadium offerings, but there are similarities between both (mainly a love of sport).
Much like the stadium audience, the grassroots audience is very much plugged in to the local community and usually hold positions of influence either inside or outside of the club.
Our changing room posters give long periods of dwell time (10-15 minutes per game minimum) AND high frequency (6-10 views per game) giving the players time to absorb your message. And they know the ad's they see are actually financially supporting the club they love so much.
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