smarterVENUES has various football advertising options in and around Ipswich Town Football Club's Portman Road Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Portman Road Stadium.


We're able to get you in front of groups of fans via our Concourse TV system (where we have two advertising formats, the Main Panel and Banner) and concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


Ipswich town Football Club aka The Blues, The Tractor Boys. Founded in 1878, did not turn professional until 1936, and joined the Football League in 1938. Traditionally the club’s nickname is “The Blue’s” due to the colour of their shirts. A recent nickname for the team is “The Tractor” boys, which was coined during the club’s period in the Premiership.

The Blues currently play in the Championship, the second tier of the English Football League.

The club have won the English League title in the 1961-62 season, the FA Cup in 1978, and the EUFA Cup in 1981. They have competed in all three European club competitions, and have never lost at home in European competitions, defeating Real Madrid, A.C. Milan, Lazio and Barcelona, among others.

In 1984, the club moved to Portman Road, and have played there ever since.

Success on the pitch led to investments in the ground, with the club spending over £22 Million on redeveloping both North and South stands, resulting in the increase of the capacity to 30,311.

In 2009 the North Stand was renamed in honour of former Manager Sir Bobby Robson and, in 2012, the South stand was renamed in honour of former manager Sir Alf Ramsey. The Sir Alf Ramsey Stand seats approximately 7,000 and also houses the “Sir Bobby Robson Suite” restaurant and “Legends Bar”.

There are nine areas throughout the ground designated for disabled supporters. These provide over 300 spaces to accommodate wheelchair users and ambulant disabled, together with their carers. The ground also provides 12 seats for visually impaired spectators with commentary via headsets, provided by a local radio station.

Outside the ground is a full-size AstroTurf pitch, which is often used on a casual basis by fans before a home game.

Average attendance 17,764
12 month aggregated audience 408,572
First game 03/08/2019
Last game03/05/2020
Number of games guaranteed in season 23
EFL League One

FormatNumber of panels
A3 Panels91
6 Sheet 22