smarterVENUES has various football advertising options in and around Luton Town's Kenilworth Road Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Kenilworth Road Stadium.


We're able to get you in front of groups of fans via concourse 6 Sheet advertising posters. Our 6 sheets give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


Luton Town AKA The Hatters. Founded in 1885, the club originally played in Dallow Lane. The ground was next to the Luton Railway line, and players claimed they had trouble seeing the ball because of the smoke from the trains. The club’s nickname, “The Hatters”, reflects Luton’s connection with the hat making trade.

The club now play their home matches at the Kenilworth Road stadium, where they have been playing since the start of the 1905-06 season. The 10,356 capacity all-seater stadium is in the Bury Park area of Luton, and is named after the road that runs along one end.

In 1985 the grass pitch was replaced with an artificial playing surface. This “plastic pitch” was removed in 1991.

The stadium has five stands. The conversion of the Kenilworth Stand to an all -seater was completed in 2005.

The Main Stand which seats 4,277 fans, also contains the club’s offices, the Nick Owen and Eric Morecambe suites, and has a car park behind.

The David Preece Stand was erected in 1991, and is the family stand. Opposite the Main Stand and Preece Stands are 25 executive boxes.

The Oak Road End, bears an electronic scoreboard on its roof and can seat a maximum of 1,800 fans. The Oak Road End has an entrance that is often considered unusual, as spectators have to go through an entrance built in the row of houses and up stairs to the stand. Kenilworth Road has hosted women’s and youth international matches.

The Hatters compete in League One, the third tier of the English Football League. The Hatters won the Football League Cup in 1988, defeating Arsenal 3-2. Planning permission for the club to build, and move into a 17,500-capacity stadium on the Power Court Site in central Luton, was granted in January 2019.

Average attendance 8,676
12 month aggregated audience 199,548
First game 11/08/2019
Last game04/05/2020
Number of games guaranteed in season 23
EFL Championship

FormatNumber of panels
A3 Panels71
6 Sheet 16