smarterVENUES has various football advertising options in and around Maidstone United Football Club's The Gallagher Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at The Gallagher Stadium.


If you want huge impact advertising than giant screens are the format for you. At Maidstone United Football Club we have a giant screen over looking the pitch and ads plays before, during half time and after the game. Giant screens are actionable, noticiable and hit big numbers with the audience, making them great for all kinds of advertising.


Maidstone United Football Club. Aka The Stones. Founded in 1992 originally as Maidstone Invicta, the club changed their name in 1995. The Stones currently compete in the National League, the first tier of English Football.

The club were without a stadium of their own until 2012 when the Gallagher Stadium, located near Maidstone town Centre, was opened at the start of the 2012-13 season. Home crowds surged at the club’s new stadium.

James Whatman Way, currently known as the Gallagher stadium, is a 4,200 capacity football stadium in Maidstone, Kent.

Full construction of the stadium began in 2011 and was completed in July 2012. The club chose to lay artificial turf. The reasons being firstly to eliminate match postponements caused by waterlogging and freezing. The second reason being that the club could hire out the facilities, bringing in vital funds and thirdly, so that the stadium could be a hub for the club’s youth and community teams.

The pitch currently hosts the home matches for the club first team, the academy, under 13s-16s and under 7s-8’s. It also is used for training a large number of the club’s teams and other community uses.

There are stands at the north, east and south sides of the pitch. The main stand is situated on the eastern side of the ground. It includes 750 spectator seats, with press area, media room and two executive lounges.

The club has a dedicated TV Channel “Stones TV” provided by the club, which broadcasts highlights of matches, interviews and archive footage. Stones Live! Is a radio station run since 2009. It was voted Sports Station of the Year at the 2010-11 Internet Radio Awards.

During the 2014-15 season, Maidstone qualified for the first round of the FA Cup for the first time in their history. They repeated this again the following season, in front of a record-breaking crowd of 2,811. In 2016 The Stones were promoted to the National League.

Average attendance 2,178
12 month aggregated audience 625,514
First game 03/08/2018
Last game25/04/2019
Number of games guaranteed in season 23
EFL National League

FormatNumber of panels
Giant ScreenYES