Peterborough United Football Club

smarterVENUES has various football advertising options in and around Peterborough United's Weston Homes Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Weston homes Stadium.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


If you want huge impact advertising than giant screens are the format for you. At Peterborough United Football Club we have a giant screen over looking the pitch and ads plays before, during half time and after the game. Giant screens are actionable, noticiable and hit big numbers with the audience, making them great for all kinds of advertising.


Peterborough United, aka The Posh. Formed in 1934, at Peterborough's Angel Hotel to provide a replacement for Peterborough & Fletton United, who had folded.

The team’s nickname "The Posh" was invented in 1921, after Pat Tirrell, manager of Fletton United, was reported to say he was "Looking for posh players for a posh new team". It was used in the club’s debut game in 1934. The new team were greeted with cries of “Up the Posh” from the crowd.

The club play in League One, the third tier of the English Football League.

Since their formation, The Posh have played their home games at the London Road Stadium. The stadium has a capacity of 15,314.

The stand behind the London Road End is terraced while the Moy's End, is a rebuilt all-seater stand, and now known as the Motorpoint Stand.

Following the club's promotion to the First Division in 1992, the Main Stand was forced to undergo re-development. The stand's terraces were converted to seats, with 700 of these new seats bought second-hand from Leicester City, and 300 from Millwall who were both redeveloping their ground. This bought the seating area up to the required level.

The Main Stand’s facilities were also improved to include a pub, conference areas and a retail shop.

Due to increased support, a new stand was constructed on the Glebe Road side of the ground. The two-tiered South Stand was opened in time for the end of the 1995-96 season. The Football Trust contributed around £900,000 to the project. The stand is currently called the BGL Family Stand, due to sponsorship.

Sponsorship in 2014 gives the London Road Stadium a sponsorship name for 5 years of ‘The Abax Stadium’.

Cambridge United are considered to be the club's main rival. Although, in more recent years the rivalry has increased with Milton Keynes Dons, due to battle for promotions.

Average attendance 7,364
12 month aggregated audience 169,372
First game 03/08/19
Last game03/05/2020
Number of games guaranteed in season 23
EFL League One

FormatNumber of panels
6 Sheet 17
Giant ScreenYES