Queens Park Rangers Football Club

smarterVENUES has various football advertising options in and around QPR Football Club's The Kiyan Prince Foundation Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at The Kiyan Prince Foundation Stadium.


We're able to get you in front of groups of fans via our concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


If you want huge impact advertising than giant screens are the format for you. At Queens Park Rangers Football Club we have a giant screen over looking the pitch and ads plays before, during half time and after the game. Giant screens are actionable, noticiable and hit big numbers with the audience, making them great for all kinds of advertising.


Queens Park Rangers Football club, aka The Hoops, The Rs. The club’s name is often shortened to QPR. Founded in 1886, after the merger of Christchurch Rangers and St Judes Institute. In the early years after the club's formation in Queen’s Park, in London, they spent many years playing in different grounds, until finally the club settled at Loftus Road.

QPR are currently in the Championship, the second tier of the English Football League.

The Club moved to Loftus Road in 1917, having had their ground at Park Royal commandeered by the army in 1915. QPR moved out twice, to nearby White City Stadium, but moved back within the following seasons to their current ground, Loftus Road.

In 1981, the ground became the first stadium in British professional football to have an artificial pitch installed, which remained until 1988 when it was replaced with grass.
Loftus Road, is an all-seater stadium, with a current capacity of 18,439.
The small size of the stadium means supporters find themselves close to the pitch compared to other stadiums. All four of the modern stands meet with no gaps, giving an overall impression of a tightly enclosed stadium.

New stands were opened at the School End in the summer of 1980 and executive boxes were installed in the lower tier of the South Africa Road stand. The South Africa Road stand now also houses suites, club shop and press conference rooms. The new exclusive “W12” and “C” Clubs can also be located here.

The Loft is a two-tier stand built in 1981 behind the goal and traditionally where most members and season ticket holders sit. QPR generally opt to attack this end in the second half because it is believed to be good luck. The Blue and White members bar is located here.

A new colour scoreboard is located at the end of the Loft, installed in 2008, on the advertising boards between the upper and lower tiers.

In a fundraiser for the Grenfell Tower fire, which happened in June 2017, Loftus Road stadium hosted a special match - appropriately named ‘Game 4 Grenfell’ - for the people who lost their lives.

The club's achievements include winning the League Cup in 1967, and they were FA Cup finalists in 1982.

Average attendance 13,816
12 month aggregated audience 317,768
First game 03/08/19
Last game02/04/2020
Number of games guaranteed in season 23
EFL Championship

FormatNumber of panels
A3 Panels72
6 Sheet 18
Giant ScreenYES