Rotherham United Football Club

smarterVENUES has various football advertising options in and around Rotherham United Football Club's New York Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at New York Stadium.


We're able to get you in front of groups of fans via our Concourse TV system (where we have two advertising formats, the Main Panel and Banner) and concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


Rotherham United aka The Millers. Founded in 1925 as a merger between Rotherham Town (1899) and Rotherham County (1870), the club's colours were initially yellow and black, but later evolved into the more traditional red and white. Rotherham United are called the Millers because there was a Mill near to the ground.

The club's traditional home was Millmoor in Rotherham where the team played until 2008. Whilst a new purpose-built community stadium was being built in Rotherham, the club relocated to the Don Valley Stadium in nearby Sheffield for four seasons from 2008–09 to 2011–12.

In January 2010 the club announced that their new stadium, later named the AESSEAL New York Stadium, would be built on the former Guest and Chrimes foundry site in Rotherham town centre. The reason for the name is that the area of land that the stadium lies upon is called ‘New York’. Also Guest and Chrimes used to make fire hydrants for New York City.

The New York Stadium has an all-seating capacity of 12,021, having previously played since its foundation at Millmoor.

The East Stand, known as the Eric Twigg Pukka Pies Stand for sponsor reasons, is the main stand of the stadium. It features the executive 1925 lounge. It holds 4,000 home fans.

The East Stand, known as the Ben Bennett Stand, is the stadium’s family stand. It holds, 4,000 home fans, as well as balcony structures for disabled fans. The South Stand, known as the Mears Stand, is a 2,000-seater away stands.

The North Stand, known as the KCM Recycling Stand for sponsor reasons, holds 2,000 home fans, and is located behind one of the goals.

The stadium has held an England U18’s game in 2014. The club are currently in the EFL Championship, the second tier of the English Football League.

The Millers featured in the inaugural League Cup Final in 1961, and won the 1996 Football League Trophy and 1946 Football League North Cup.

Average attendance 9.880
12 month aggregated audience 227,240
First game 03/08/19
Last game03/05/2020
Number of games guaranteed in season 23
EFL League One

FormatNumber of panels
A3 Panels90
6 Sheet 15