Sheffield United Football Club

smarterVENUES has various football advertising options in and around Sheffield United Football Club's Bramall Lane. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Bramall Lane.


We're able to get you in front of groups of fans via our Concourse TV system (where we have two advertising formats, the Main Panel and Banner) and concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


If you want huge impact advertising than giant screens are the format for you. At Sheffield United we have a giant screen over looking the pitch and ads plays before, during half time and after the game. Giant screens are actionable, noticiable and hit big numbers with the audience, making them great for all kinds of advertising.


Sheffield United aka The Blades. The football club was founded in 1889 as an offshoot of Sheffield United Cricket Club. The team competes in The Championship, the second tier of English Football. They play at Bramall Lane, an all-seater stadium, with a capacity of 32,702.

United moved into Bramall Lane when Sheffield Wednesday moved to a new ground back in 1889.Bramall Lane also hosted the world's first ever floodlit football match on 14 October 1878.

The ground has seen expansion in recent years, and by 2006, on completion of a 3,000 seat corner stand, became an all-seater stadium.

It is now made up of four main stands and two corner infill stands in the north-east and south-west corners. The north-west corner, contains the Blades Enterprise Centre, and the south-east corner is still open, although there are plans to fill it with seating as part of the strategy to build a leisure complex at the back of the South Stand.

The Redbrik Estate Agency Stand (formerly the Bramall Lane stand) is the oldest stand in the stadium. It is a two-tiered structure with the bottom tier generally housing the away fans. In 2007 a modern colour video scoreboard was installed between the upper and lower tiers.

The Tony Currie Stand (South Stand) is situated alongside the pitch. This stand houses approximately 7,500 fans and most of the amenities, including the box office, Blades Superstore, Platinum Suite, museum and restaurant.

The Kop Stand is the largest, as it holds 10,221 fans. This stand houses the most vocal fans, and is usually full on a match day. An outdoor bar was completed in 2007.

The John Street stand, is used as a family enclosure for home fans, and is situated along the north side of the pitch. This is where the disabled supporters may sit. The stand has a small club shop as well as the Marstons & Malta Executive Suites and “Tunnel Bar”. There is also a row of 31 executive boxes with private facilities and balconies along the back of the stand.

Sheffield United won the original Football League in 1898 and the FA Cup in 1899, 1902, 1915, and 1925.

Average attendance 26,177
12 month aggregated audience 497,363
First game 10/08/2019
Last game17/04/2020
Number of games guaranteed in season 19
Premier League

FormatNumber of panels
A3 Panels124
6 Sheet 16
Giant ScreenYES