Sheffield Wednesday Football Club

smarterVENUES has various football advertising options in and around Sheffield Wednesday's Hillsborough Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Hillsborough Stadium.


If you want huge impact advertising than giant screens are the format for you. At Sheffield Wednesday Football Club we have a giant screen over looking the pitch and ads plays before, during half time and after the game. Giant screens are actionable, noticiable and hit big numbers with the audience, making them great for all kinds of advertising.


Sheffield Wednesday Football Club, aka The Owls. Founded in 1867. Formed as an offshoot of The Wednesday Cricket Club in 1867, they went by the name of The Wednesday Football Club until changing to their current name in 1929.

Wednesday is one of the oldest football clubs in the world. In 1877 they won the inaugural Sheffield Challenge Cup, the oldest County Cup in England. In 1992 they became founder members of the Premier League.

The Owls now play their home matches at Hillsborough Stadium. It is a 39,732 capacity all-seater stadium. The stadium was originally named Owlerton Stadium but in 1914 the ground took on its current name.

Hillsborough has two large, two-tiered, stands and two large, single-tiered, stands. All of them covered. All four stands are of a similar capacity with the South Stand being the largest, with hospitality boxes and bars. The West Stand, is the smallest and usually houses the away supporters.

Hillsborough has the third highest capacity of stadiums in the Championship, and the 12th Highest in England. The ground was used as a venue for the 1966 FIFA World Cup and the 1996 UEFA European Championships. It was also used for some England matches before Wembley Stadium was rebuilt.

The team has spent most of its league history in English football's top flight, currently playing in the Championship, the second tier of English football.

The Owl’s have won four League titles, three FA Cups, one League Cup and one FA Community Shield. Wednesday have also competed in UEFA Cup competitions of four occasions, reaching quarter-finals of the Inter-Cities Fairs Cup in 1963.

The club honour the 96 Liverpool fans lost at the Hillsborough disaster in 1989. A memorial stands outside Hillsborough's South Stand, near the main entrance on Parkside Road. The Taylor Report into the disaster led to a series of safety improvements at the ground and other stadiums around the country.

Average attendance 27,482
12 month aggregated audience 563,086
First game 03/08/19
Last game02/05/2020
Number of games guaranteed in season 23
EFL Championship

FormatNumber of panels
Giant ScreenYes