Shrewsbury Town Football Club

smarterVENUES has various football advertising options in and around Shrewsbury Town's Montgomery Waters Meadow Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Montgomery Waters Meadow.


We're able to get you in front of groups of fans via our Concourse TV system (where we have two advertising formats, the Main Panel and Banner) and concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


Shrewsbury Town Football Club, aka Salop, The Blues, Town, The Shrews. Founded in 1886, the club was elected to the Football League in 1950. The Salop nickname comes from the club’s location. Salop is an old name for Shropshire.

Between 1910 and 2007, the club was based at Gay Meadow, on the banks of the River Severn. Since 2007, the team play their home games at New Meadow. It has a capacity of 9,875 across four stands.

The Salop Leisure stand includes a Safe Standing Section of 555 spaces. This was opened in 2018 and is the first of its kind in England or Wales. The stadium is situated on the southern outskirts of Shrewsbury, between the districts of Meole Brace and Sutton Farm, and is close to the A5.

The stadium has banqueting facilities for up to 300 people, hospitality boxes, function rooms, bars, offices and a club shop. The stadium also has adjoining community and training pitches, and a 670-space car park.

The club has since competed in each of the lower three tiers of the Football League, in addition to one season spent in the Conference Premier in 3003-04. It has also competed in the Welsh Cup, winning it six times, a record for an English team.

The club currently play in League one, the third tier of the English Football League. The first crest to appear on the shirt of Shrewsbury Town was the town's coat of arms, the Loggerheads (three lion heads).

On Sunday 12 June 2011 one of the world's most internationally recognised musical artists Elton John took to the stage at the stadium in front of an audience of 17,000 to mark the first concert at the New Meadow.

Average attendance 6,407
12 month aggregated audience 147,361
First game 03/08/19
Last game03/05/2020
Number of games guaranteed in season 23
EFL League One

FormatNumber of panels
A3 Panels96
6 Sheet 13