Southampton Football Club

smarterVENUES has various football advertising options in and around Southampton Football Club's St. Mary's Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at St Mary's.


We're able to get you in front of groups of fans via our Concourse TV system (where we have two advertising formats, the Main Panel and Banner) and concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


Southampton Football Club aka The Saints were formed in 1885. Originally named St Mary’s Young Men’s Association, known as St Mary’s Y.M.A. and they played their football on the banks of the Itchen.

The club first became Southampton St. Mary’s when they joined the Southern League and became Southampton F.C in 1897. The Saints originally played their first matches at The Dell, before moving to their new ground St Mary’s Stadium, in 2001. The St Mary’s Stadium is an all-seater stadium and has a capacity of 32,384.

The stadium is a complete bowl, with all stands of equal height. There are two large screens at either end that can be seen from any seat. The stadium has four stands, which are named after the areas of Southampton that they face.

At the rear of the Chapel, Kingsland and Northam Stands, there is a continuous, translucent 'panel' designed to allow light to access the pitch. A large section of the roof at the Chapel Stand, at the southern end of the stadium, is also translucent for the same reason.

At the rear of the Itchen Stand, there are 42 executive boxes, and a police control room. The stand also houses the club's offices, changing rooms, press facilities and corporate hospitality suites. The Northam Stand is home to the majority of the more vocal supporters, as well as visiting fans. Visitors can be given up to 4,250 seats for cup games, and up to 3,200 for league matches.
The club’s nickname comes from their inception, being the St. Mary’s Church of England’s football team. The Saints have a long-standing rivalry with Portsmouth, due to its close proximity and both cities’ maritime history.

During the Second World War, Southampton had to briefly play their home matches at their rivals ground, as a bomb landed on the pitch in 1940 at the Dell, leaving an 18ft. crater.
Southampton has won the FA Cup in 1976, and they have finished second in the First division in the 1983-84 season.
The Saints were founding members of the Premiership in 1992-93.

Average attendance 30,212
12 month aggregated audience 574,028
First game 16/07/19
Last game25/04/2010
Number of games guaranteed in season 19
Premier League

FormatNumber of panels
A3 Panels151
6 Sheet 18