Stevenage Football Club

smarterVENUES has various football advertising options in and around Stevenage Football Clubs' LAMEX Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at LAMEX Stadium.


We're able to get you in front of groups of fans via our concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


If you want huge impact advertising than giant screens are the format for you. At Stevenage Football Club we have a giant screen over looking the pitch and ads plays before, during half time and after the game. Giant screens are actionable, noticiable and hit big numbers with the audience, making them great for all kinds of advertising.


Stevenage Football Club, aka The Boro. Founded in 1976, following the demise of the town’s former club, Stevenage Athletic. The club was known as Stevenage Borough FC, until it dropped the “Borough” from their name in 2010. The club kept the “Boro” nickname.

The Boro play their home matches at Broadhall Way. The stadium is known as the Lamex Stadium for sponsorship purposes, and is an association football stadium in Stevenage. It has been the home ground of Stevenage (and former clubs Stevenage Borough and Stevenage Town) since the early 1960s, and has a capacity of 6,722 people, including 3,142 seats.

The West Stand is all-seated and covered, and covers the length of the pitch. The South Stand is reserved for away supporters, and includes an executive suite underneath. The Stand also has an electronic score board in the centre of the roof, making it visible to home supporters. Behind this stand is the supporters’ club.

The East Terrace, is a covered terrace for home supporters. The terrace has a gable with a clock sitting on its roof.

In 2017 the club asked the fans to contribute £500,000 via a mini bond investment scheme to help towards the re-development of the North Stand. This money was pledged within weeks by over 200 fans. The the old stand was demolished in 2018, and the club announced on their website in April 2019 that the work had started to build the new stand.

The Boro were promoted to the Football League after winning the Conference National in the 2009-10 season.

The club has also enjoyed success in national cup competitions in recent years, becoming the first team to win a competitive final at the new Wembley Stadium in 2007. The club won the FA Trophy in front of a competition record crowd of 53,262. The club won the competition again in 2009.

The club currently play in League Two, the fourth tier of the English Football League. In 2003 the stadium hosted an England C team, and an U20’s game. It also hosted the Conference South play-off finals in 2006 and 2007. The club’s stadium is scheduled to host its first boxing event in May 2019.

Average attendance 2,714
12 month aggregated audience 62,422
First game 02/08/19
Last game25/04/2020
Number of games guaranteed in season 23
EFL League Two

FormatNumber of panels
A3 Panels50
6 Sheet 12