Stoke City Football Club

smarterVENUES has various football advertising options in and around Stoke City Football Club's Bet365 Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Bet365 Stadium.


We're able to get you in front of groups of fans via our  concourse 6 Sheet advertising posters. They give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


If you want huge impact advertising than giant screens are the format for you. At Sheffield United we have a giant screen over looking the pitch and ads plays before, during half time and after the game. Giant screens are actionable, noticiable and hit big numbers with the audience, making them great for all kinds of advertising.


Ramblers FC. The club was based at the Victoria Ground. The club's nickname is 'The Potters', named after the pottery industry in Stoke-on-trent.

The Potters play at the Bet365 Stadium. This is an all-seater 30,089 capacity stadium.

The stadium was built in 1997 at a cost of £14.7 million as a replacement for the Victoria Ground. The ashes of former player, Sir Stanley Matthews were buried under the centre circle of the pitch, following his death in February 2000. He had officially opened the stadium in 1997.

The main West stand consists of two tiers of seating which house 7,357 spectators, plus all of the stadiums corporate and media facilities. The Boothen and East stands hold 6,006 and 8,789 people respectively. The South Stand, which is used by both home and away supporters can hold 4,996 people.

The stadium also has full conference, banqueting and events facilities and has, as well as U21 International football, also staged firework displays and music concerts.
The club currently play in the EFL Championship, the second tier of English Football.
Stoke won the League Cup in 1972, beating Arsenal 2-1. The club have won the Football League Trophy twice, in 1992 and 2000.
The Potters main rivals are Midland clubs, West Bromwich Albion and Wolverhampton Wanderers. Whilst their home rivals are Port Vale, with whom they contest the Potteries derby.

Average attendance 29,199
12 month aggregated audience 671,577
First game 03/08/2019
Last game02/05/2020
Number of games guaranteed in season 23
EFL Championship

FormatNumber of panels
A3 Panels66
6 Sheet 14
Giant ScreenYES