Swindon Town Football Club

smarterVENUES has various football advertising options in and around Swindon Town's County Ground Football Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at the County Ground.


We're able to get you in front of groups of fans via our Concourse TV system (where we have two advertising formats, the Main Panel and Banner) and concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


Swindon Town Football Club aka The Robins. Founded in 1879. Known as the "Robins", their home colours are red and white. The Robins play in League two, the fourth tier in the English Football League.

The club have played at the County Ground since 1896, an all-seater stadium with a capacity of 15,728. North of the ground is the Swindon Cricket Club’s County Ground.

The ground was largely constructed between 1950 and 1995. The Main stand is The Arkell’s Stand on the north side of pitch. The majority of this stand was constructed in 1971, and updated in 1992. It contains an executive seating area, VIP lounge, the players' dressing rooms and a tunnel out onto the pitch.It is named after Thomas Arkell of Arkell’s Brewery who funded the original Arkell's stand.

The Town End is at the west end of the pitch, so named for being closest to the town centre. Since the mid-2000s it has become popular with the more vocal fans.

The Don Rogers Stand, built on the South Side of the pitch in 1994, features a cantilevered roof, which means there are no roof supports obstructing the view of the game.

The County Ground is also the only football stadium in the world with a Rolex watch acting as its timekeeper. The clock on the Stratton Bank stand, featuring its name, was erected to celebrate promotion in 1963.

The stadium has also been used for music concerts and women’s International games. The club won the League Cup in 1969. In 1993 Glen Hoddle coached the Robins to a playoff final victory. They were promoted to their highest position, the Premier League, where the club stayed for one season.

Average attendance 6,427
12 month aggregated audience 147,821
First game 03/01/2019
Last game25/04/2010
Number of games guaranteed in season 23
EFL League Two

FormatNumber of panels
A3 Panels50
6 Sheet 7