Watford Football Club

smarterVENUES has various football advertising options in and around Watford Football Club's Vicarage Road Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at Vicarage Road.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


Watford Football club aka the Hornets. Founded in 1898, by the amalgamation of West Herts and Watford St. Mary’s. They joined the Football League in 1920.

The club moved to its permanent location at Vicarage Road in 1922, after playing at several grounds in it’s early history. Watford changed colours and crests on multiple occasions. Other nicknames have since been adopted, including; The Golden Boys, Yellow Army and The ‘Orns’

When the Hornets play at Vicarage Road, their players traditionally enter the pitch at the start of the game to the Z-Cars theme tune.

Under Graham Taylor OBE, Watford rose from the Fourth Division to the First Division, during his managerial appointment between 1977-87. Taylor is still honored after his death, as an Honorary Life-President and has a stand named after him at Vicarage Road.

Vicarage Road is an all-seated stadium and has a capacity of 21,577.

The Graham Taylor stand has a distinctive wavy roof, is a two-tiered stand, with executive boxes and a TV camera gantry. Built in 1986, it replaced the Shrodells Stand. The upper tier, complete with executive boxes, was constructed first, and a lower tier added later.

The Sir Elton John Stand sits on the east side of the ground, and contains the changing rooms & tunnel. The stand was fully opened in 2014
By the Honorary Life-President Sir Elton John. This stand has been update since to accommodate more seating.

Graham Taylor once ran the London Marathon to raise sponsorship funds to build the Family Terrace.

The team finished second in the First Division in the 1982-83 season, competed in the UEFA Cup in 1983-84 and also reached the FA Cup final in 1984.

The Hornets are currently in the top tier of English Football in the Premier League. They have been competing in the Premiership continuously since 2015-16.

Average attendance 20,015
12 month aggregated audience 380,285
First game 27/07/19
Last game17/05/2020
Number of games guaranteed in season 19
Premier League

FormatNumber of panels
A3 Panels60