West Bromiwch Albion Football Club

smarterVENUES has various football advertising options in and around West Bwomwich Albion Football Club's The Hawthorns Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at The Hawthorns.


We're able to get you in front of groups of fans via our Concourse TV system (where we have two advertising formats, the Main Panel and Banner) and concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


West Bromwich Albion, aka The Baggies, The Throstles, The Albion. The club was founded in 1878 and has played at The Hawthorns since 1900. It was formed by workers from George Salter’s Spring Works in West Bromwich. The club was one of the founders of the Football League in 1888, and have spent the majority of their existence in the top tier of English football.

The Baggies are currently playing in the Championship, the second tier of the English Football League. The Hawthorns was named after the Hawthorn bushes that covered the land the stadium was built on. It is now an all-seater stadium, with a 26,688 capacity. The four stands being known respectively as the Birmingham Road End, Smethwick End, East Stand and West Stand.

The Birmingham Road End (the Brummie Road) runs behind the goal, and has always housed the core of the home supporters. The Smethwick end houses away supporters and the most vocal of the home support.

The club own many retail outlets around the Hawthorns Stadium, including the former Hawthorns Pub, a Grade II listed building behind the West Stand. This was opened again in 2015, and serves as the official club fanzone with licensed bars, live music, and children activities.

The Baggies have been Champions of England once, in 1919-20, and have won the FA Cup five times (1888,1892,1931,1954,1968). They also won the Football League Cup in 1966.

The team play in navy blue and white stripes, and the club’s badge features a throstle perched on a hawthorn branch. Albion’s biggest rivals being other West Midland cubs, Aston Villa, and Wolverhampton Wanderers. Supporters of the team celebrate goals by bouncing up and down and chanting “Boing, Boing”. In recent years fans of the team celebrate the end of each season by adopting a fancy dress theme for the final away match.

Average attendance 24,198
12 month aggregated audience 556,554
First game 04/08/2019
Last game02/05/2020
Number of games guaranteed in season 23
EFL Championship

FormatNumber of panels
A3 Panels45
6 Sheet 5