Wigan Athletic Football Club

smarterVENUES has various football advertising options in and around Wigan Athletic Football Club's DW Stadium. Whether you're looking for local or national football advertising options, smarterVENUES can help. On this page you'll find out everything you need to know about advertising at DW Stadium.


We're able to get you in front of groups of fans via our Concourse TV system (where we have two advertising formats, the Main Panel and Banner) and concourse 6 Sheet advertising posters. Both of these give you the chance to get what you do in front of fans while they are in groups, meaning a higher likelihood of them talking about your advertising. You don't have to advertise all the way around the stadium for your advertising to be effective; we're able to target particular groups of fans by focusing on different areas of the ground, whether that be getting your brand in front of more affluent fans by targeting the areas around the halfway line, or family ticket holders around the family zones.

Fans spend between 2 and 4 1/2 hours in the stadium per match, and these concourse options are great for catching them as they hang out discussing the game.


If you would prefer one on one engagement with the fans on matchdays then try our A3-sized posters in the washrooms. We're able to offer two different zones in our washrooms: the first zone is the urinals giving you true one on one time with the audience, while the second is the hand washing area (where our advertising posters are placed above the sinks and around hand driers).

Both zones offer high dwell times of 30-60 seconds


Wigan Athletic Football Club aka The Latics, The Tics. Founded in 1932, the club formerly played their home games at Springfield Park until they moved to The DW Stadium in 1999.

The club won the FA Cup in 2013, and are two time winners of the EFL Trophy. They made their European debut in the 2013-14 UEFA Europa League.

The club is currently playing in the EFL Championship, the second tier of English Football, after being automatically promoted from League One in 2018. In 1995, local owner of JJB Sports, Dave Whelan purchased the club.

The DW Stadium is part of the Robin Park complex in Wigan. The club own the stadium, but also leases the ground to the rugby league team, Wigan Warriors, after Chairman Dave Whelan bought the rugby league club.

The stadium cost £30 Million to construct, and was previously known as the JJB Stadium. The stadium changed names in 2009 to The DW Stadium after the chairman’s commercial venture, DW Fitness.

Stadium capacity is currently 25,138. All seated, in four single tier stands. There are stadium car parks, which are around the canal, and can hold up to 2,500 cars.

The Latics’ most vocal supporters can be found in the East Stand, which is known as the ‘Boston Stand’, and is the largest. The South Stand of the ground is the family stand. The western 'Springfield Stand' runs across the side of the pitch and it contains the stadium’s vital facilities.

Next to the stadium’s South Stand lies the Robin Park Arena, which is mainly used for athletics and functions. As well as the fixtures for the two domestic teams, the stadium is a venue for international rugby league. Since the stadium's construction in 1999, it has been an ever-present venue whenever International series have been played in England.

Average attendance 11,662
12 month aggregated audience 268,226
First game 03/08/2019
Last game02/05/2020
Number of games guaranteed in season 23
EFL Championship

FormatNumber of panels
A3 Panels165
6 Sheet 23